Our Story
It started simply. I wanted hair care I could actually trust. Something clean, effective, and made with ingredients I’d feel good about using on myself and my family.
What I didn’t expect was how well it worked. The formula came together in a way that surprised even me. Real results, nothing unnecessary, and complete clarity about what was in it and why. That combination felt too good to keep to myself.
Velvet Root grew out of that. A belief that simpler really can be better, and that what you put on your body deserves the same care and intention as what you put in it. We’re so glad you’re here.
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INGREDIENTS WITH PURPOSE
Every ingredient is chosen to support healthy hair without unnecessary fillers or harsh chemicals.
Velvet Root Clean Shampoo
Marshmallow Root Extract
Derived from the marshmallow root plant, this botanical ingredient is naturally rich in mucilage. It helps soften and smooth the hair while providing gentle slip to improve manageability without weighing it down.
Aloe Vera Juice
Sourced from the inner leaf of the aloe plant, aloe vera delivers lightweight hydration to both the hair and scalp. It helps maintain moisture balance while supporting softness and overall hair health.
Coco Glucoside
A gentle, plant-derived cleanser made from coconut and sugar. It helps lift away dirt and buildup while maintaining the hair’s natural oils for a soft, clean finish.
Decyl Glucoside
Derived from plant sugars and coconut, this mild cleansing agent works alongside other surfactants to create a gentle, balanced cleanse without stripping moisture.
Cocamidopropyl Betaine
A coconut-derived ingredient that enhances lather and improves the overall cleansing experience. It helps create a richer foam while keeping the formula mild and conditioning.
Caprylyl Glucoside
A plant-based cleansing and solubilizing agent that helps blend ingredients smoothly. It supports an effective cleanse while ensuring the formula rinses clean without residue.
Glycerin
Naturally derived from plant sources, glycerin acts as a humectant that draws moisture into the hair. It helps support hydration, softness, and flexibility.
Xanthan Gum
A naturally derived thickener that gives the shampoo its smooth, gel-like consistency. It helps stabilize the formula and ensures even application.
Apple Cider Vinegar
Made from fermented apples, this ingredient helps support scalp balance and enhance shine. It assists in smoothing the hair’s surface for a more refined finish.
Panthenol (Pro Vitamin B5)
A stable form of Vitamin B5 that enhances softness, shine, and manageability. It helps improve the overall feel of the hair while supporting strength and resilience.
Preservative System (Benzyl Alcohol, Salicylic Acid, Sorbic Acid)
A carefully selected preservative blend that protects the formula from bacteria, yeast, and mold. It helps keep the product safe, stable, and effective over time.
Geranium Essential Oil
Steam distilled from the geranium plant, this essential oil provides a naturally derived, fresh floral scent that complements the botanical profile of the formula.
Velvet Root Revitilizing Conditioner
Marshmallow Root Extract
Derived from the marshmallow root plant, this botanical ingredient is naturally rich in mucilage. It helps soften and smooth the hair while providing natural slip to improve detangling and manageability.
Aloe Vera Juice
Sourced from the inner leaf of the aloe plant, aloe vera delivers lightweight hydration to both the hair and scalp. It helps maintain moisture balance while supporting softness and overall hair health.
BTMS-50
A plant-derived conditioning emulsifier that brings the formula together into a smooth, creamy texture. It helps soften, detangle, and improve overall manageability without heaviness.
Jojoba Oil
Extracted from jojoba seeds, this lightweight oil closely resembles the scalp’s natural sebum. It helps nourish and smooth the hair while supporting balanced hydration.
Sodium Lactate
Naturally derived from fermented plant sugars, sodium lactate acts as a humectant that helps draw and retain moisture in the hair. It supports hydration and a smoother, more conditioned feel.
Panthenol (Pro Vitamin B5)
A stable form of Vitamin B5 that enhances softness, shine, and manageability. It helps improve the overall feel of the hair while supporting strength and resilience.
Hydrolyzed Silk Protein
Derived from natural silk fibers, this protein helps strengthen and smooth the hair’s surface. It enhances shine while leaving the hair feeling soft and refined.
Preservative System (Benzyl Alcohol, Salicylic Acid, Sorbic Acid)
A carefully selected preservative blend that protects the formula from bacteria, yeast, and mold. It helps keep the product safe, stable, and effective over time.
Geranium Essential Oil
Steam distilled from the geranium plant, this essential oil provides a naturally derived, fresh floral scent that complements the botanical profile of the formula.